New look-new ownership for Omaha Beef

10/28/02 Beef Press Release

Just one day after announcing the purchase of the Omaha Beef, Heartland Sports Enterprises announces the signing of a new head coach and a brand new look for the team.

After weeks of interviewing prospective coaches, the Beef's new coach for the upcoming season is the NIFL Pacific Conference Coach of the Year, Collins Sanders. Sanders is a true veteran of indoor football with a record of success in the IPFL, IFL and NIFL. He's spent the last two seasons coaching the Bismarck Roughriders. He took the Roughriders to the league championship game and the team came within three points of a win. Sanders' is well known for his tough work ethic. He accepts the challenge with the Beef because he sees talented players and much more. Sanders said, "this management team has a level of professionalism that makes all the difference to a coach. It's clear to me their goal is to put real quality on the field and fully back the team with a top-notch business organization". Sanders' wants to take advantage of great local talent as he puts his team together and then, "get a few guys across the country who see this as an opportunity league, guys who are pushing for the chance to play on Sundays".

Sanders expects to start signing players for the upcoming season in a matter of weeks.

The Heartland Sports management team asked Snitily Carr of Lincoln to design a team logo that would be cutting edge-a redesigned image of a bull that communicates strength and momentum. Graphic designer, Brandy Burkey from Snitily Carr, delivered a powerful image that sets the tone for the Beef's ambitious goals and aggressive game plan for the upcoming season. The agency also designed the new Web site which goes on-line this afternoon. Like the new logo, the team's new uniforms have a bold color scheme the fans will love-black, platinum, and white with a vivid orange accent.

The Beef will kickoff a 15 game schedule for the upcoming season with a pre-season exhibition on March 7th. Fans can buy season ticket packages, which includes seven home games and a playoff game by calling the Beef office at 346-BEEF or order tickets on-line and check out the team's new look at


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